Intro

The biggest challenge was to stand out from the crowd of barbers that filled the market.

Felipe came to us with the following problem: I need a logo for my barbershop. It’ll be called Felipe Dias Barber.

The first thing we noticed: the vast majority of other barbershop professionals had their name and surname as a brand. If we did the same, Felipe would be just another one.

Pinas is a childhood nickname, used only by the closest. It was the perfect solution to escape the crowd and stand out in the competitive market.

Our Solutions

Logo Design

Client

Felipe Dias is a highlight on the national barbershop scene. He gained experience in the biggest barbershops in Belo Horizonte, Seu Elias and Torres, and decided to start his own business.

Moodboard

The purpose of creating a moodboard is to establish a cohesive visual language that reflects the brand’s personality and values. It serves as a reference point for designers and stakeholders involved in the branding process, helping them to make informed decisions about typography, colour schemes, imagery, and other visual elements.

People working together
Family, feeling comfortable and secure
A group of people working around the same issue
Business, professional, clean